ACORN Profiles, 2010
A socio-economic classification of the population into categories, groups and types. The data is built up from various household returns such as the national Census together with sample surveys.
ACORN is a geodemographic segmentation of the UK's population which segments small neighbourhoods, postcodes, or consumer households into five categories, 17 groups and 56 types.
Using the classifications, it is possible to gain an understanding of different areas in the County. ACORN classifications can also be used to develop an appreciation of the service needs of the population. Analysis has been undertaken for each of the twenty towns in Dorset. The analysis for the town profiles will consider the wider category definition across the whole town and the more in depth group classification within the town and the individual wards, within the towns, where this is appropriate.
It is important to remember that the ACORN classifications can only act as a guide. The characteristics applied to a postcode and the households within that postcode are derived from a range of sources.
Profiles have been created in the summer of 2011 for 20 towns in Dorset with a summary report and mapping for each of them. Access the reports below: